Amazon Advertising automation with rules, an AI copilot and your own AI assistant, across Sponsored Products, Brands and Display. You review every change before it goes live.
Connect your AI assistant MCP READYNo credit card to start. Free during the open beta.
Write a rule once, preview what it would do, and let it work every day. Everything stays visible and reversible.
Short, readable scripts that pause wasteful keywords, trim bids and scale winners on a schedule. Season windows, per-rule schedules and bid limits are built in.
FOR EACH keyword IN LAST 30 DAYS: IF keyword.clicks >= 10 AND keyword.acos > 45%: keyword.setBid(MAX($0.15, keyword.bid * 0.85)) keyword.note("ACOS {acos:percent}, bid trimmed 15%") END
Run a dry-run to see exactly what a rule would change. In Review mode nothing touches Amazon until you press Apply. Auto-apply is opt-in, per rule.
Describe what you want in plain English. The copilot writes the rule, fills in the editor and tells you what it did. You preview the result before anything runs.
History groups changes by run, with the rule that caused them. Open a run to inspect each change, or revert the whole thing.
Launch new Sponsored Products and Sponsored Brands campaigns, ad groups and keywords from a rule, or ask your AI assistant to set one up. Everything waits for your approval before it goes live on Amazon.
Every plan is free during the open beta. Paid plans are priced by your monthly ad spend, and will not cost more than the prices on this page.
Connect Claude, Cursor or another AI assistant with one link. Ask about your campaigns in plain English. When it suggests a change, it waits for your approval.
It is the same link for every assistant.
In Claude: Settings, Connectors, Add custom connector. Paste the link.
Approve the connection once. Disconnect any time from your profile.
Building your own tool? The public API gives you the same access.
Run a rule daily, weekly or on demand, or limit it to a season window. Runs that need a decision wait in Approve changes until you look.
Sign in with Amazon and pick your marketplaces. MerchDash syncs your campaigns and builds your daily archive.
Start from the community library, describe it to the copilot, or write it yourself. Preview the dry-run.
Approve what the rule found, or let it auto-apply. Every change is in History, and any run can be reverted.
Enter what you spend on Amazon Ads in a month and see which plan costs you the least.
Type an amount or drag the slider. Based on ad spend only. The plans also differ in accounts, marketplaces and rules, see below.
Growth becomes the cheaper plan at about $6,751 a month.
$0 today. Every plan is free during the open beta. This is what you would pay once billing starts.
1.2% on spend above $1,000
At your spend: $9.99/mo
For a single brand getting started with rule-based automation. Includes $1,000 in monthly ad spend.
0.5% on spend above $15,000
At your spend: $79.00/mo
For growing sellers running several brands or marketplaces. Includes $15,000 in monthly ad spend.
0.25% on spend above $50,000
At your spend: $149.00/mo
For agencies and large catalogs managing many accounts. Includes $50,000 in monthly ad spend.
100% free during the open beta, no credit card, full access. When billing starts, beta testers get a founding-member discount, and prices will never be higher than shown here.
Not unless you tell it to. Rules start in Review mode: a run lists every change it wants to make and you press Apply. Auto-apply is a switch you turn on per rule. Every change lands in History with the rule that made it.
Yes. History groups changes by run. Open a run to inspect each change, or revert the whole run in one click.
You connect your Amazon Advertising account through Amazon’s official authorization flow. MerchDash uses the Amazon Ads API to read your reports and apply the changes you approve.
Copy your MerchDash link (app.merchdash.net/mcp), add it to Claude, Cursor or another assistant that supports MCP, and sign in. Your assistant can then read your campaigns, keywords and search terms and propose changes. What it proposes goes into the same review queue as your own rules. It is included with the free trial, Growth and Scale.
No. Describe what you want in plain English and the AI copilot writes the rule for you, or start from a rule in the community library. If you like scripts, rules are short, readable and run a dry-run preview first.
Yes. Rules and your AI assistant can build Sponsored Products and Sponsored Brands campaigns, ad groups and keywords, for example by moving winning search terms into a new exact-match campaign. A rule has to be allowed to create campaigns, and what it builds waits in your review queue unless you set that rule to auto-apply.
Sponsored Products, Sponsored Brands and Sponsored Display, across the marketplaces your Amazon Ads account covers. Some features differ by ad type; the docs list exactly what is supported where.
MerchDash is free during the open beta and needs no credit card to start. Paid plans are priced by your monthly ad spend, and prices will not be higher than the ones on the pricing page.
Yes. You can upgrade, downgrade or cancel at any time. Your synced history and rules remain in your account.
Connect your account, preview your first rule and see what it would change. Free during the open beta.
Sign in to continue to your dashboard.
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