Automate your Amazon Ads, save time and money.
MerchDash automates the boring, repetitive parts of Amazon Ads so you save time and money. Build simple automations yourself or let our AI Pilot write them. Built for Merch on Demand and KDP advertisers.
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FOR EACH keyword:
IF keyword.acos > 50% AND keyword.orders < 10 AND keyword.daysSinceBidChange >= 10:
keyword.setBid(MAX($0.05, keyword.bid * 0.9))
keyword.note("Reduced bid 10%")
ENDManaging PPC by hand doesn't scale
With hundreds of designs and thousands of keywords, the Amazon Ads console becomes a full-time job — and it only keeps about 65–90 days of search-term history.
The manual way
Log in daily, scan reports, adjust bids and budgets one by one, hunt for wasted search terms, and try to remember what you changed and why. History disappears before you can spot a trend.
The MerchDash way
Set up simple automations once — or let AI Pilot write them. MerchDash syncs your data daily, shows you every change in review mode before it applies, and lets you roll anything back in one click.
Everything you need to run ads on autopilot
The features that actually save you time and money.
Simple automations
Optimize your ads with simple, rule-based automations — no scripts, no spreadsheets. Set them once and let them handle the repetitive work.
AI Pilot
Describe what you want in plain English and AI Pilot writes the automation for you — so you don't have to figure out the syntax.
One-click rollback
Changed your mind? Undo any change with a single click and your ads go right back to where they were.
Kill hidden spenders
MerchDash accumulates performance across every ASIN and search term, surfacing the hidden money-drains that leak budget so you can cut them.
Keyword Promotion
Turn your proven, converting search terms into keywords in the right campaigns with the Keyword Promotion tool — no manual copy-paste.
Lifetime campaign data
Amazon only keeps a few months of history. MerchDash saves your campaign and search-term data for a lifetime, so long-term trends stay yours.
Accumulated data
Find and kill the hidden spenders
A search term that wastes a little in every campaign looks harmless one campaign at a time. MerchDash accumulates performance across all your campaigns, ASINs, and search terms — so the quiet budget-drains finally show up in one place, ready to cut.
- Per-ASIN and per-search-term rollups across every campaign
- Spot the queries spending with no sales
- Negate or promote them in a couple of clicks
- Backed by your lifetime data, not Amazon's short window
Starter
1% on spend above $1,000
For a single brand getting started. Includes $1,000 in monthly ad spend.
- 1 Amazon Ads account · 1 marketplace
- 3 active automation rules
- 10 automation runs per week
- 12 months of metric history
- Advertising data sync every 24h
- Email support
Growth
0.5% on spend above $15,000
For growing sellers running several brands or marketplaces. Includes $15,000 in monthly ad spend.
- 2 Amazon Ads accounts · 6 marketplaces
- 25 active automation rules
- 100 automation runs per week
- Lifetime metric history
- Advertising data sync every 12h
- Smart Rules (keyword harvesting)
Scale
0.25% on spend above $50,000
For agencies and large catalogs managing many accounts. Includes $50,000 in monthly ad spend.
- 5 Amazon Ads accounts · unlimited marketplaces
- 50 active automation rules
- 500 automation runs per week
- Everything in Growth
- Advertising data sync every 12h
- Advanced reporting
- Accumulated ASIN & keyword rollups
100% free during the open beta — beta testers get a founding-member discount when billing starts.
Frequently asked questions
How does MerchDash connect to my Amazon account?
You connect your Amazon Advertising account through Amazon's official authorization flow. MerchDash uses the Amazon Ads API to read your reports and apply the changes your rules approve.
Will it change anything without my approval?
You stay in control. Review mode shows the exact values an automation will change before anything is applied, and you can roll back any change in one click.
How does billing work?
MerchDash is 100% free during the open beta — no credit card required. After the beta, plans are a simple monthly price with generous included ad spend, plus a small published rate on spend above it — a fraction of what spend-based tools charge.
Can I change plans or cancel?
Yes. You can upgrade, downgrade, or cancel at any time. Your synced history and rules remain in your account.
Which campaigns does it manage?
MerchDash manages Amazon Sponsored Products — bids, budgets, keywords, targets, and search-term negation — which is what most Merch on Demand and KDP advertisers run.
Put your Amazon Ads on autopilot
Start a free trial, connect your account, and preview your first automation in minutes — with a full audit trail behind every change.
Start free trial