MerchDash documentation
Everything MerchDash does — how your data syncs, how attribution works, and how to automate your Amazon Ads with rules, harvesting, and negation. Press Ctrl K or use the sidebar to search.
Getting started
What is MerchDash
What MerchDash does, who it is for, and the sync → analyze → automate → review loop.
Sign in & free trial
Create an account and start the free trial — nothing to install.
Connect Amazon & sync
Link your Amazon Ads account, pick marketplaces, and link a second account.
Plans & billing
Starter, Growth, and Scale tiers, managed ad spend, and the open beta.
Core concepts
How data sync works
Initial backfill, the 12-hour refresh cycle, daily reports, and keyword state sweeps.
Attribution & settled data
Why recent days change, the two-day settled-data lag, and the 14-day restatement window.
Metrics glossary
Every metric MerchDash computes — ACOS, ROAS, CTR, CVR, CPC, AOV — with formulas.
Campaigns, keywords & other entities
How campaigns, ad groups, keywords, targets, search terms, products, and portfolios relate.
Using MerchDash
Dashboard & analytics
At-a-glance spend, sales, and ACOS, plus sync status and upcoming runs.
Campaigns & filters
The campaign workbench: query filters, columns, charts, and ad-group drill-down.
Keywords & targets
Browse and edit every keyword and product target across your account.
Advertised products (ASINs)
See performance per advertised product across all campaigns.
Accumulated ASINs & keywords
Metrics summed across every campaign an ASIN or keyword appears in.
Watchlist
Pin campaigns, ad groups, and targets to one focused view with combined metrics.
Bulk actions
Change bids, budgets, states, and negatives on many items at once — reversibly.
Reports
Generate full account rollups for any timeframe in the background.
Change history & rollback
Every change MerchDash makes is logged with a reason and can be reverted.
Settings & profile
Marketplaces, linked accounts, the per-run change cap, and sync controls.
Automation
Automation rules
Scheduled rules that manage bids, budgets, and states — in review or auto-apply mode.
The automation language
Full reference: entities, fields, time ranges, operators, functions, and actions.
Scheduling & season windows
Run rules on an interval, a weekday, a date, or only during a seasonal window.
Preview & debug
Dry-run any rule to see exactly what it would change, and trace why.
Script cookbook
Ready-to-paste automation scripts for the most common jobs, explained line by line.
AI Copilot
Describe a rule in plain English and let the Copilot write the script.
Community library
Publish your scripts and import proven ones shared by other users.
Safety & limits
Change caps, evaluation budgets, and why every change is reversible.
Smart Rules
Smart Rules
A guided strategy builder that turns search-term data into keywords and negatives.
Keyword harvesting
How converting search terms are promoted into exact, phrase, or broad keywords.
Negative keywords & negation
How negation stops wasted spend, and how MerchDash places negatives safely.