Reports

The Accumulated ASINs and Accumulated Keywords views are backed by generated reports: pick a timeframe, hit generate, and MerchDash materializes the complete rollup, every ASIN or keyword, summed across all campaigns, as a durable sheet.

Why reports are generated

Accumulating hundreds of thousands of rows across a long window is heavy, so it happens once, in the background. You can leave the page; MerchDash notifies you when the report is ready. Once built, searching, sorting, filtering, and row expansion are instant, and the sheet stays available to revisit without recomputing.

Working with a report

• Each report is pinned to the timeframe you chose, generate another for a different window and compare.
• The query language works over the sheet, e.g. SPEND > 10 AND ORDERS = 0 to list money-losers.
• Selections feed bulk actions, the typical cleanup flow is: generate 60-day report → filter to wasted spend → negate/pause in bulk.