Using MerchDash

Keywords & targets

Every keyword and product target across your account, in one filterable table.

The Keywords and Targets tabs list every keyword and product target across all campaigns in the selected marketplace — not per ad group, the whole account at once. The same chart, date window, quick search, and query language from the Campaigns page apply.

A keywords table with a Match column (Broad, Exact, Phrase) and per-keyword metrics for impressions, clicks, and spend.
Account-wide keywords, filterable by match type and metrics.

What the columns mean

  • Match — exact, phrase, or broad for keywords; targeting expression (specific ASIN, category, or auto-targeting group) for targets.
  • Bid — the effective auction bid. Keywords without their own bid inherit the ad group default; MerchDash shows the inherited value and flags it (bidInherited).
  • State — enabled/paused, kept fresh by the state sweeps. Sponsored Brands/Display rows show no state.

Editing

Bids and states are editable inline and in bulk selections. Every edit is logged with before/after values in Change history and can be reverted. For recurring keyword work — bid down losers, harvest winners — write it once as an automation script instead of repeating it by hand.