Using MerchDash

Accumulated ASINs & keywords

See each ASIN or keyword summed across all of its campaigns.

Amazon reports performance per campaign. The Accumulated reports roll that up the other way — by the thing that actually matters:

  • Accumulated ASINs sums each advertised ASIN's performance across every campaign it runs in.
  • Accumulated Keywords sums each keyword (with its match type) across every campaign and ad group it appears in.

These are durable reports generated in the background; a date range, search, the same query language, and sorting all run over the sheet. Expand any row to break it down per campaign and ad group.

Accumulated ASINs report: a ready report of 289,006 ASINs with columns for ASIN, SKU, campaigns, ad groups, impressions, clicks, spend, orders, and units.
Accumulated ASINs — every ASIN summed across all of its campaigns.

What it is for

A keyword can look fine in one campaign and be a disaster across ten; an ASIN can quietly eat budget across many small campaigns. Accumulated views expose exactly that — and their row selections feed bulk actions like “negate this keyword everywhere it delivered” or “pause this ASIN in every campaign.”