Automation
Scheduling & season windows
Run rules on an interval, a weekday, a date — or only during a season.
Every rule (and every Smart Rule) has a schedule. The scheduler checks for due rules every few minutes; a rule whose previous run is still executing is never started again on top of itself.
Schedule options
| Schedule | Behavior |
|---|---|
| Manual | Runs only when you press Run. Ideal while developing a rule. |
| Every 12 / 24 hours | Interval from the last run. |
| Weekly / biweekly / monthly | Longer intervals — suited to renaming, portfolio housekeeping, or slow-moving bid policies. |
| A specific weekday | Runs once on that day each week (UTC). |
| A specific date | One-time: runs once when the date arrives, then never again — e.g. “raise budgets on Black Friday.” |
A rule must be switched on to be scheduled; the editor asks you to pick an automatic schedule before enabling a rule. Manual runs are always available regardless of schedule.
Season windows
Optionally gate a rule to a date window: tick Season and set a start and/or end date, and the scheduler only runs the rule while today (UTC) is inside the window. Combined with categories this makes seasonal strategies self-managing — your “Q4 aggressive bids” category can carry season windows so it arms in November and disarms in January without you touching anything. Manual runs bypass the season gate, so you can always test.
Timing details worth knowing
- Sync and automation are independent: a rule reads whatever the archive holds when it runs. Settled windows make this safe (see attribution).
- Interval schedules measure from the last run's start, and runs are skipped while a marketplace's very first sync is still incomplete.
- All date math is UTC, matching the data itself.