Getting started
What is MerchDash
What MerchDash is, who it is for, and how the pieces fit together.
MerchDash connects to the Amazon Ads API and manages Sponsored Products campaigns for Merch on Demand, KDP, and FBA sellers. Instead of hand-tuning bids in the Amazon console, you write readable automation rules and guided harvesting strategies that MerchDash evaluates on a schedule — with a preview, a review queue, and a full revert trail, so nothing happens to your account without your say-so.
The core loop
- Sync. MerchDash pulls your campaigns, ad groups, keywords, targets, search terms, and daily performance reports into its own archive, and keeps that archive fresh automatically. See How data sync works.
- Analyze. Fast, filterable tables and charts over your retained history — per campaign, per keyword, per target, per advertised ASIN, or accumulated across everything. Start with Campaigns & filters.
- Automate. Automation rules written in a small plain-language script handle bids, budgets, states, negatives, and harvesting — on a schedule, in review or auto-apply mode. Ready-to-paste scripts for the common jobs are in the script cookbook.
- Review & revert. Every change is previewed, logged with a reason, and reversible — a single change or a whole run. See Change history & rollback.
Why an archive matters
Amazon’s reporting API generally reaches back 60–95 days. MerchDash keeps a consistent plan-based window of synced metrics — 180 days on Starter, 2 years on Growth, or lifetime on Scale — so dashboards and automation conditions such as LIFETIME work over all history currently retained in your archive. See Plans & billing for retention details.
What it is not
MerchDash is deliberately transparent, not a black box: there is no opaque “AI bid optimization” you cannot inspect. Every rule is a script you can read, every run shows exactly what it changed and why, and every change can be undone.