Using MerchDash

Campaigns & filters

The main workbench: browse, chart, filter, and edit your entire campaign archive.

The Campaigns page is a fast, sortable table over your entire archive — tens of thousands of campaigns load and filter instantly. A trend chart at the top plots any metric (impressions, clicks, spend, orders, sales, ACOS, ROAS, CTR, CVR, CPC, CPO) over the selected window, and tabs switch between Campaigns, Targets, Keywords, ASINs, and your Watchlist.

Campaigns table with a metric trend chart, quick search, and a query filter box reading ORDERS = 0 AND SPEND > 5, over a list of campaigns with type, state, budget, and portfolio columns.
The Campaigns table with the trend chart and the live query filter.

Two ways to filter

  • Quick search for matching campaign names.
  • The query box — a plain-text filter language. Type something like ORDERS = 0 AND SPEND > 5 and the table filters live as you type, with autocomplete and inline error checking. Combine metrics with AND / OR, comparisons, and text matches such as STARTS WITH — the same condition syntax the automation language uses, so a filter you prototype here translates directly into a rule.

Save a filter you use often as a preset, and change the date window to recompute every column over that period. Columns can be shown, hidden, and reordered; your layout is remembered.

Drill down: campaign → ad groups → detail

Click a campaign to open its ad groups, and an ad group to see its keywords, targets, and products. Every level keeps the same chart, date window, and filter tools, and supports inline edits — state, budget, and bids — all logged in Change history.

Editing from the table

Budgets and states can be edited inline, and row selections unlock bulk actions (enable, pause, adjust budgets). Campaign rows also show and filter by portfolio, and campaigns can be moved between portfolios.