Core concepts
Attribution & settled data
Why recent days keep changing, and how MerchDash keeps automation from acting on incomplete numbers.
When a shopper clicks your ad today and buys tomorrow, Amazon credits the sale back to the day of the click. That is attribution — and it means the last few days of your data are always incomplete and still changing. MerchDash is built around this fact.
The two-day settled window
Most late attribution lands within two days. MerchDash therefore treats the most recent two UTC days as unsettled: rolling windows in automation (LAST 7 DAYS, LAST 30 DAYS) and YESTERDAY automatically exclude them, so a rule never pauses a keyword for having “no orders” when the orders simply have not been attributed yet.
| Window | What it reads |
|---|---|
YESTERDAY | The latest settled attribution day — currently two UTC days behind today. |
LAST 30 DAYS | The last 30 settled days (ending two days ago). |
TODAY, N DAYS AGO | Exact calendar days, deliberately unlagged — partial data, useful when you explicitly want the freshest numbers. |
FROM x DAYS AGO TO y DAYS AGO | Exact offset windows, also unlagged. |
The 14-day restatement window
Amazon can restate sales up to about 14 days back. That is why every sync re-pulls the trailing 14-day window (see How data sync works): restated days are overwritten in place, and your archive converges on Amazon's final numbers. Beyond ~14 days, data is stable.
Why your numbers may differ from the Amazon console
- Recency. The console shows live-but-partial numbers for recent days; MerchDash's settled windows intentionally exclude them. Compare like for like: a settled MerchDash window against the same fixed dates in the console, a couple of days after they end.
- Sync timing. MerchDash data is as fresh as the last sync (roughly every 12 hours). The dashboard shows exactly when that was.
- Time zone. MerchDash days are UTC.
LAST N DAYS, YESTERDAY) for anything that acts on conversions — pausing, harvesting, negating. Reach for TODAY only when partial same-day data is genuinely what you want, such as an intraday budget brake.